Jeff Bezos, an American entrepreneur and e-commerce pioneer, founded Amazon in an era where online-only retail appeared to be far off. Bezos is known for thinking outside the box and believes that breaking away from the pack is what truly leads to innovation. Bezos has pointed out that what Amazon engages in are experiments, and he views each new trial as an opportunity to learn about his customers and to try to discover uncharted territories.
From revolutionising the way we buy and read books, to launching a plan for the use of drones in package delivery, Bezos always challenges the norm. His success can be attributed to a philosophy that we at ADL Digital Problem Solving also share, the "tell me why not" approach. This is evidenced by his quote:
The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?