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Elon Musk

Elon Musk, the founder of both Tesla and SpaceX, inspires me because of his remarkable skills in thinking, writing, and business-building.

On thinking, Musk reasons from what he calls “first principles.” This means he likes “to boil things down to their fundamental truths and reason up from there.” Applying this approach, Musk and his SpaceX team worked out they could build a rocket for about 2% of the prevailing market price.

On writing, he summarised the original business plan for Tesla with exquisite brevity:

In short, the master plan is:

  1. Build sports car.
  2. Use that money to build an affordable car.
  3. Use that money to build an even more affordable car.
  4. While doing above, also provide zero emission electric power generation options

On business-building, Musk has an extraordinary track record. Most entrepreneurs have a single success (if any).  Musk, on the other hand, has co-founded PayPal and built both Tesla and SpaceX from zero to multi-billion dollar enterprises. Impressively, all of these ventures created truly innovative products.

At ADL Digital Problem Solving, when working with clients, we aspire to Elon Musk’s standards in thinking, writing, and building businesses.